Arena Projections · Exactech Arena
Florida Gators
Men's Basketball 2021 Court Projection
Claymaker created its first court projection project for Florida Men's Basketball, building a floor piece around Gators legacy, program pride, and the scale of Exactech Arena.
Project Breakdown
Gators history, brought to the floor.
Problem
Florida needed a court projection piece that could introduce the program with weight and clarity. As Claymaker's first projection project for the Gators, the work had to establish a visual language that felt worthy of the brand, the arena, and the team's history.
The piece also needed to celebrate the program's major accomplishments without becoming a flat highlight reel. National championships, NBA draft picks, and Gators identity had to feel integrated into the court itself.
Solution
Claymaker built the projection around legacy in motion.
Championship language, the Gators mark, program accolades, and Florida's blue-and-orange palette became part of a dimensional court world. 3D animation gave the floor depth, with painted elements, architectural forms, and graphic panels appearing to drop, slide, and shift across the wood.
Implementation
The projection used rotoscoping, color overlays, lens flares, and stylized player moments to bring live-action energy into the graphic system.
After the marquee projection piece was built, Claymaker provided home matchup updates throughout the season, giving the package flexibility while keeping the same visual foundation. The final result gave Florida Men's Basketball a first court projection package with program history, dimensional movement, and a clear Gators identity built directly into the floor.
Build the Next Big Screen Moment
Bring stadium-scale energy to your next screen, show, or live event.
Start a Project →