Arena Projections · Exactech Arena
Florida Gators
Men's Basketball “To Another Level” Court Projection
Claymaker created "To Another Level," a court projection piece for Florida Men's Basketball built around lift and momentum.
Project Breakdown
A court projection shaped by elevation and the feeling of a room rising together.
Problem
The piece needed a clear thematic center that could carry the arena before tip-off. It had to make the court feel alive while giving the team and crowd a shared sense of escalation.
The title "To Another Level" needed to feel earned through the full visual system.
Solution
Claymaker built the visual language around ascent.
Vertical beams, rising light, stretched perspective, and glowing court lines gave the projection its sense of climb. Large white typography cut through saturated Florida color, while crowd imagery and player footage gave the title its emotional charge.
Implementation
The Gators mark anchored the system, framed by glowing lanes and bold blue-and-orange fields.
Player moments brought the athletic force: dunks against oversized type, isolated figures inside graphic geometry, and bodies moving through light with the crowd behind them. The final projection gave Florida a floor piece with clear upward motion, strong team identity, and the feeling of an arena gathering force.
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