Arena Projections · Donald W. Reynolds Center
Tulsa Golden Hurricane
Women's Basketball 2025 Court Projection
Claymaker developed an arena-scale visual system for Tulsa Women's Basketball, spanning court projection, center-hung LED content, media day assets, and supporting motion elements.
Project Breakdown
A storm-driven arena system built for the moments before the game begins.
Problem
The original ask included creative direction, media day assets, and a court projection video. Tulsa filmed players against the arena's lowered center-hung LED board, turning the board into a virtual set and placing the graphics inside the footage itself.
Early projection testing revealed a separate issue. The first round of court visuals did not carry the vibrance, luminance, or contrast the floor needed in real arena conditions.
Solution
Claymaker kept the concept rooted in the Golden Hurricane identity. Rain, haze, volumetric light, lightning, storm energy, and traces of skyline imagery shaped the visual language.
After traveling to Tulsa for an on-site test with the university team and Quince, Claymaker reworked the system around the venue. The original court video moved to the center-hung LED board, where the player footage, scale, and heavier effects could land with more force. The floor piece was then rebuilt from the ground up for projection.
Implementation
The redesign depended on technical refinement as much as visual direction. Corner pinning, mesh warping, exposure, color intensity, codecs, and projection behavior all had to be tested until the image sat correctly in the room.
The final system worked because each surface had a clear role. The center-hung carried the player-driven spectacle, while the court carried color, dimensionality, motion, and storm energy. The strongest decisions came from seeing the problem in person and rebuilding with the venue itself as the guide.
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