Arena Projections · Donald W. Reynolds Center
Tulsa Golden Hurricane
Men's Basketball 2025 Court Projection
Claymaker created a court projection and supporting arena visual package for Tulsa Men's Basketball, built around storm energy, player presence, and the scale of the Donald W. Reynolds Center.
Project Breakdown
Storm warning before tip-off.
Problem
The first draft had the right atmosphere: dark city frames, blue storm light, heavy cloud movement, and a hurricane world forming over Tulsa.
On-site testing revealed the issue. Those visuals were too dark and muddy for the court floor, where luminance, contrast, and fast readability mattered more than cinematic depth.
Solution
Claymaker kept the storm ethos and rebuilt the floor language around clarity.
The court moved toward a more graphic approach, with brighter electric blues, harder contrast, lightning, dimensional textures, and cleaner motion shapes. The center-hung and supporting surfaces carried more of the cinematic player spectacle, while the floor became the place for color, impact, and readable storm energy.
Implementation
Claymaker tested the content on site with Tulsa's team and adjusted the deliverables quickly around the projection system.
The final package divided the visual world across the room with purpose. The center-hung carried player presence and atmosphere. The court carried the punch: cracked textures, electric rings, lightning, and Golden Hurricane identity. The result gave Tulsa Men's Basketball a pregame system that felt charged, legible, and built for the arena rather than the edit bay.
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