Stadium Motion Systems · Gillette Stadium
New England Patriots
2022 Stadium LED Package
A premium motion system built for one of the most iconic franchises in sports. Disciplined, polished, and engineered for the scale of Gillette Stadium.
Project Breakdown
A live brand system for one of sports' biggest stages.
Problem
Gillette Stadium was in a transition year, with major LED upgrades still in progress. The package needed to bring polish, energy, and consistency to the existing board system while supporting the demands of a full NFL game presentation.
Sponsor features also needed to feel integrated into the show, with clear brand presence and a visual structure that kept them aligned with the broader Patriots identity.
Solution
Claymaker built the package around force, continuity, and disciplined motion.
Slashing diagonals, electric streaks, angular forms, and hard-edged linework gave the system its pace and tension. Framed zones, inset panels, lower anchors, mortised placements, and lockup areas gave sponsor and game-day content a clear place within the composition.
Implementation
The final package treated the stadium as one connected branded environment. Every board, prompt, replay sting, sponsor feature, and utility graphic contributed to a larger Patriots expression: sharp, forceful, disciplined, electric.
Claymaker supported the package throughout the season, with on-call updates for every home week and fast-turn revisions for game-day needs.
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