Game Day Production + Stadium Motion Systems · EverBank Stadium
Jacksonville Jaguars
Game Day Producer · 2011–2017
Ongoing game day and creative support
Claymaker’s stadium-scale visual instincts were forged inside Jaguars game day. From early video board systems to the 2014 EverBank Stadium renovation, the work helped shape a more cinematic, entertainment-driven approach to in-stadium presentation.
From playmakers to Claymaker.
2011
Origin
Clay’s professional career began inside Jaguars game day, where every week demanded speed, taste, and a feel for what could move a stadium.
That work became the foundation for Claymaker’s approach to live audiences: cinematic instincts, clear brand systems, and visuals built for the room.
2014
The Board Era
The 2014 EverBank Stadium renovation changed the scale of the show.
With the arrival of some of the largest outdoor video boards in sports, Jaguars game day needed more than isolated graphics. The stadium needed a connected visual system across boards, ribbons, prompts, sponsor features, player moments, and entertainment cues.
2017
The Show
The work stretched across nearly every corner of team presentation.
Player intros, graphics packages, sponsorship assets, commercials, team media shoots, event content, travel pieces, ROAR of the Jaguars projects, and game day prompts all became part of the larger show.
Today
Still in the Room
Claymaker’s relationship with the Jaguars continues today.
Clay still supports the team across select creative projects and continues to serve in the control room on Jaguars home game days, carrying the same live-event instincts that shaped the work from the beginning.
05 — Visual Archive
Visual Archive
The images below represent a glimpse of a much larger body of Jaguars work across game day, team content, events, sponsorship, and stadium presentation.
More archival work and reel coming soon.