Commercials + Show Opens · Tampa Campaign
Farah & Farah
Tampa “Force” 2024
Project Breakdown
Tampa, charged for impact.
Problem
Farah & Farah wanted to bring the energy of its Jaguars campaign work into the Tampa market. The campaign needed more visual excitement than traditional legal advertising, while still keeping the attorneys and brand message clear. The shoot also needed to create useful assets beyond one spot, giving the firm a library of footage for the original campaign and future creative needs.
Solution
Claymaker approached the attorneys like a sports media day. The team filmed them in a dark practical set with color-changing neon tubes, building a library of controlled, high-energy footage. That material became the foundation for a Tampa visual world with city composites, projected attorney imagery, brand messaging on landmarks, lens flares, optical glows, and Claymaker's signature color treatment.
Implementation
The campaign extended beyond a single television spot. Claymaker delivered the main commercial approach along with outdoor and LED board assets, giving Farah & Farah a localized campaign system with more visual range. The final work brought a sports-show sensibility to the Tampa market and gave the firm a sharper presence than a standard legal campaign.
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