Commercials + Show Opens · Jaguars Partnership
Farah & Farah
Jacksonville Jaguars 2025 “Still”
A high-concept Jaguars partnership campaign for Farah & Farah, built on a fast-track timeline around stillness, control, and sports spectacle — fused city imagery, VFX, and a CG jaguar into one cinematic world.
Project Breakdown
Stillness with teeth.
Problem
Farah & Farah needed a 2025 Jaguars campaign that could match the energy and visual ambition of its previous Claymaker-built sports partnership work, but the timeline was tight.
The project had to move quickly while still feeling high-concept, polished, and worthy of the firm's position as the exclusive personal injury law firm of the Jacksonville Jaguars.
Solution
Claymaker built the campaign from a smart mix of existing and newly shaped assets.
The spot used prior Farah attorney footage, Jacksonville aerials and street-level city imagery, VFX, rotoscoping, electric trails, neon energy, and a CG jaguar to create a campaign world with motion, danger, and control. The visual language kept the brand connected to Jaguars game day while giving the piece its own cinematic identity.
Implementation
The campaign was extended into shorter television spots and built with NFL-broadcast-level music, sound design, and visual pacing.
The final work gave Farah & Farah a fast-turn campaign with strong narrative presence, polished VFX, and a legal advertising style that felt closer to sports spectacle than courtroom convention.
Build the Next Big Screen Moment
Bring stadium-scale energy to your next screen, show, or live event.
Start a Project →