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Stadium Motion Systems
University of Michigan
Motion systems for The Big House.
Problem
Michigan's brand carries immense weight and tradition. The motion system needed to feel modern without losing the gravitas of the Maize and Blue identity.
Solution
Claymaker balanced heritage with energy — building a system that respected Michigan's brand standards while adding kinetic life, scale, and spectacle to in-venue content.
Implementation
The system brought renewed visual energy to Michigan Stadium, amplifying the atmosphere while staying true to the university's iconic brand.
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