Stadium Motion Systems · LoanDepot Park
Miami Marlins
Open Week 2017
Claymaker created a series of Miami Marlins spots for the 2017 season, ranging from brand-driven “Let’s Play” messaging to Open Week schedule pieces.
Project Breakdown
Let’s Play!
Problem
The Marlins needed a series of spots built from a wide range of source material. The internal team provided game highlights, fan footage, community activation clips, social event coverage, green screen player footage, and still artwork from the season’s graphics package. The challenge was to turn that mixed-media collection into pieces that felt cohesive, energetic, and aligned with the Marlins’ season identity.
Solution
Claymaker shaped the material into a unified visual language for the campaign. Fast-paced editing, motion design, color atmosphere overlays, green screen compositing, and VFX helped connect the different footage sources. The “Let’s Play” message gave the brand spots a clear center, while the Open Week pieces delivered the schedule information with the same visual energy.
Implementation
The final pieces balanced brand mood with practical game-week messaging. Player footage, fan energy, community moments, and graphic elements all worked inside one shared motion style. The result gave the Marlins a flexible Open Week campaign that felt lively, polished, and built from the full texture of the team’s season.
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