Commercials + Show Opens
Farah & Farah
Premium post production for a powerhouse brand.
Project Breakdown
Jacksonville, turned up for game day.
Problem
The campaign needed to move beyond conventional legal advertising. Farah & Farah had to feel connected to the Jaguars, the city, and the emotional charge of game day without losing the clarity of the brand message.
The work also needed to translate across commercial spots and in-stadium exposure, with visuals strong enough for television, outdoor language, and large-format game-day surfaces.
Solution
Claymaker treated downtown Jacksonville as the stage.
Electric greens, cyans, glowing signage, rooftop moments, and city-scale portraits gave the campaign its atmosphere. Copy like "We Believe" and "Meet the Moment" was designed to read with the force of marquee language, giving the work a public-facing presence rather than a standard ad feel.
Implementation
The campaign moved between commercial storytelling and stadium thinking. Bold silhouettes, controlled pacing, concentrated color, and quick-read typography helped the spots feel connected to the same visual instincts Claymaker uses for live game-day content.
That shared language allowed the campaign assets to sit naturally within the Jaguars' in-stadium environment. The final work gave Farah & Farah a civic presence rooted in Jacksonville, Jaguars energy, and the scale of a city ready for game day.
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