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DREAM FINDERS HOMES AND SELF-REFLECTION

I spent a significant part of 2018 contemplating the idea of “home,” following the genesis of our commercial series for Dream Finders Homes.  Home is both a familiar and foreign concept to me, as my life has very much been in a period of transition since I left my full time job with the Jacksonville Jaguars in 2016.
I think that home means something different for everyone!  Our TV spots for Dream Finders Homes portray home as many different houses with many different examples of family, from single parent, to married couples, to families without children, the list goes on and on.
It’s not always 2.5 children, a white picket fence, a bright red door and a tire swing.

WHERE IS HOME FOR ME?

For me, home is a Saturday afternoon at Mom and Dad’s, watching football, eating a Jersey Mike’s sub after a run to clean out our storage units, and being tucked in for a cozy afternoon nap with our French Bulldog. Home is a weekend at Disney with Marybeth and Amanda, solving all of the world’s problems while waiting in the queue for Tower of Terror. Home is an after-work Manhattan with Carlos, when football season’s madness is at its zenith and work is beyond stressful. Home is ANY time with Jaclynn, whether it be an onion volcano at the hibachi grill or a tasting menu at Medure, or takeout pizza and Disney Halloween movies on the couch. Home is an extended stay on the pullout at Johnni and Hannah’s, after a longer-than-expected weekend vacation. Home is a themed dinner or a drop in visit at Ms Linda’s house. Home is margaritas at Cantina Laredo or a phone call to spill the tea with Sara. Home is a visit to Blair and Wes’s house in “Pleasantville”. Home is tacos with Carrie at Burrito Gallery on a Monday afternoon. And home is Walti and Michael taking care of me in Australia, and showing me such love and encouragement when I need it most.

it’s a reminder that the warmth and love of friends and family are all that matter.

— Clay Greenhaw, CEO

HOME IS WHAT WE MAKE IT

Home is what we make it to be with those that we love.  It’s a representation of diversity and given the rifts of division in the world today, it’s a reminder that the warmth and love of friends and family are all that matter.
Where is home for you?
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Claymaker is a creative agency based in Jacksonville, Florida

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