Valley Fir

For over 60 years, Valley Fir and Redwood has provided the Southeast’s contractor and commercial builder markets with hardware, specialty and everyday lumber, custom furniture, millwork and much more. When the company decided to expand into the DIY and everyday shopper markets, they chose Claymaker as their creative and marketing agency.

Our work for Valley Fir began with a brand audit. We provided both forensic and creative analyses of all existing Valley Fir brand artwork, marketing collateral, print and digital media, and social platforms before embarking on a creative overhaul!

Starting with the Valley Fir logo, Claymaker helped evolve its current incarnation.

From there, we began developing secondary artwork, particularly in the form of iconography, to extend the brand architecture. We also provided a refreshed color palette with secondary colors, and we developed a brand style guide to establish best practices and uses of these new visual elements.

We also created a series of television commercials for Valley Fir, capitalizing on their local presence and unique offerings. We also wanted to assure that Valley Fir is competitive among the other big box hardware stores.

ClientValley FirServicesBrand Architecture, Video Production, Marketing StrategyYear2019Linkwww.valleyfir.com


branding, marketing, and video for a world-class lumber & hardware company

Furniture, Contractors, Decks, Home/DIY, Lumber, Hardware, Doors, Windows, and more!


after an extensive audit, Claymaker upgraded Valley Fir’s branding with a package of custom iconography, font pairing, brand strategy, logo designs, and much more

video commercials

we provided fresh, narrative video tours of Valley Fir’s state-of-the-art facilities versioned for social media advertising, radio, and television use

brand implementation strategy

utilizing our extensive research into Valley Fir’s market, Claymaker developed a custom plan to activate the content we generated

Valley Fir's custom branded content


At claymaker, we believe that every project is equally important. We love working with our big clients that operate on the national level as much as we do our small business clients. So, let's talk!


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